Type Discipline You Were Never Taught

When I started work for a large greeting card company, they had type designers who handled all they type on cards. An illustrator would work with a designer to create the imagery and then it would be handed off to a type designer to add the copy in pretty and readable type.

Type Discipline You Were Never Taught

Because I had come to the company with design and type experience, I was privileged to be able to design my own type treatments. It wasn't until the company started offering type training to designers that I realized how little I truly knew. The four-week intensive training was… intensive and run by people who had over twenty years experience with solely designing type for cards. I went into the training feeling I wasn't going to learn anything I didn't already know but I was wrong.

Read more...

What to Know When Composing and Taking Images

Before digital cameras, the only way to get a digital image was to take a picture with a film camera, get the film developed, then have the photographic print or slide digitized using a scanner. When digital cameras launch, all you had to do to make the effective purchase was to choose the camera with the highest figure of megapixels.

What to Know When Composing and Taking Images

Over the last 10 years, digital cameras have changed so rapidly and introduced with new features so dramatically that the number of megapixels is no longer an acceptable indication of camera quality. Digital camera buyers will rejoice in the improvements and number of new features that digital cameras now offer.

Unless your first digital camera is an economy model with no adjustable features, the range of control settings on oiler can seem quite daunting. In this section we examine the controls that you are likely come across on your digital camera, and discuss what they can do for you when you are composing and taking your images.

Read more...

Use an iPad at Your Trade Show Booth to Engage Consumers

Have you walked into your favorite retail store, restaurant, or mall recently only to see a shiny new iPad staring back at you? Businesses around the world are starting to realize the many benefits putting an iPad in their store offers. iPad, along with other tablets, are revolutionizing so many different industries, and it appears that businesses are beginning to take notice. With the coming trend of using an iPad at a physical location to engage consumers taking shape, why not take this idea one step further?

Use an iPad at Your Trade Show Booth to Engage Consumers

Do you attend trade shows or industry conferences? Perhaps you even shell out the big bucks to rent booth space at these events? If so, then you know that most of the time the reason for spending the big bucks on booth space at these events is to capture attention for your products and services, as well as, to generate leads. What better way to capture attention than to set up an iPad Kiosk at your trade shoot booth.

Read more...

Deliver Great Service to Your Client – And See Your Profits Soar

Great service is the pillar of every business and one can achieve success and maintain it only through quality service. A host of techniques contributes to business success but the foundation of every business is quality work. Only quality can make a business move along. Offering great service is as important for employees as it is for an entire business. This is true for both salaried and freelance employees. As long as you are providing good quality service your value will be acknowledged; if you fail to maintain this quality you will go out of business. Even if one encounters a successful break by chance, to maintain that success you need great service because opportunities for success are not continuous.

Deliver Great Service to Your Client – And See Your Profits Soar

The main goal of employees is to satisfy clients by offering good service. While good service helps salaried employees gain success in their growth within an enterprise, freelancers build their reputation and gain future projects through good service. Therefore, it is very important to offer good service to your clients. Only quality service can be the strong base of a successful business.

Read more...

How to Design Awesome Infographics

Even if information is highly out of ordinary and attention-grabbing, if your content contains lengthy plain text without illustration or images whatsoever, the entire page becomes dull and unimaginative. To sort this out, infographics help in routing information in a creative manner and in a style making your information easier to understand.

How to Design Awesome Infographics

In a nutshell, infographics are visual representations involving data with applied design and style aspects to display written content. In forms of images plus text, some charts and other friendly resources, they extend the content of articles, usually of statistical data, and increase familiarity of readers in a way that elevates their comprehension. In this article, we will tackle how you can design effective infographics for your blog.

Read more...

Writing A Creative Brief: Dragging The Right Information Out Of A Client

For every assignment, for every project, whether you are a freelancer or work a staff job, it’s of the utmost importance that you document every aspect of what is required to complete the project both correctly and in a timely manner. It’s also important that both you as well as the client note all of the milestones with required actions. The same applies to your department and other departments within the company for which you work.

Writing A Creative Brief: Dragging The Right Information Out Of A Client

Too many times I’ve heard people complain of a misunderstanding on what was needed on the project and due to a missed milestone, delayed submission of images or copy or just an argument over payments and project scope. While some people think this is all covered in a contract, which many people don’t have, the creative brief is the “Holy Book” of the project. I’m not being flippant about religious texts, mind you. I’m putting an emphasis on the importance of having everything written down and agreed upon by all parties to make sure the project runs smoothly and everyone involved ends up pleased with the results.

Read more...