How The Left Brain – Right Brain Theory Improves The User Experience

It’s not a secret that our brains are capable of two different types of thinking. While the “left brain” can be considered rather objective, focusing on logic and analytics, the “right brain” is more subjective, emotional, and intuitive. Whether we use the left or the right part of our brain does not only affect our decision making, but also the way we perceive a website and how we interact with it.


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