Video is the future of content marketing.

64% of marketers expect that video is going to dominate the content marketing strategies in the near future. If you’ve not been to video marketing yet, now is the right time to get started with it.

As more and more brands are spending a significant investment on video marketing, it became harder to differentiate from the crowd and grab the attention of the end users.

However, if you’re just getting started to video marketing, there are a lot of successful examples to get inspired from.

In this post, let us look at various successful video marketing examples. I’ll also explain how you can do them on your own.

So let’s get started.

1. Video gallery

Creating a video gallery on your website has a lot of benefits. According to a survey, ecommerce brands that incorporate product video on their sites have found higher average order values and conversion rates. Apart from that, comScore has found that adding videos to your website can increase the chance of your brand being on the front page of Google results page by 53 times.

Example: NewEgg’s video gallery

NewEgg is computer hardware and software ecommerce retailer.

NewEgg’s video gallery contains hundreds of videos ranging from in-depth tutorials to product reviews. As there are a lot of valuable videos, it encourages users to return more often to the store, which eventually increase the customer loyalty and lifetime value.

Creating a video gallery:

If you’re looking to build a video gallery on your website, follow the below steps.

• Create a sub domain: When you create a sub domain, search engines will treat it as a separate website and index them separately. NewEgg’s video gallery is also hosted in sub domain video.newegg.com.
• Host the videos yourself: Hosting videos gives you more control over your video and it helps bringing more organic traffic to your site. However, the downside is that when you receive too many requests for a single large file, it will quickly exceed the bandwidth. So you will need to be hosting the site on VPS or dedicated server to avoid any outage.
• Branding: Even though you’ll need to use different theme for your video gallery, make sure you it reflects the same brand of your main website.

2. Webinar

Comparing to other video marketing content, webinars are well-optimized for selling products and services, so it can be incredibly effective when it comes to converting your audience into buyers.

Another advantage of webinars is that viewers will pay more attention to it since they are produced live, so they don’t miss anything.

Example: Webinars by Kissmetrics

Kissmetrics is an analytics company that publishes webinars on a regular basis.

Till 2015, they’ve published 77 webinars, which brought them an additional 518,399 visitors to their site and 16,394 turned into leads.

Now let’s take a look at how to create and publish webinar on your website.

Creating webinars:

• GoToWebinar: For creating and hosting webinars, Kissmetrics uses GoToWebinar. GoToWebinar offers a free trial. After the trial, you’ll need to pay $89/month for maximum of 100 attendees.
• Create and brand your slides: While creating slides make sure you brand it with your company logo. If you’re on PC you may use PowerPoint or Keynote on Mac. Alternatively, you can download beautiful presentations online and customize it as per your needs.
• Record your webinar: If you record your webinars you can publish it on your website, which can help generating more traffic and leads later.

3. Screencast videos

When it comes to video creation, creating a screencast video is probably one of the easiest ways. Screencasting is all about capturing all of the actions on your computer screen while you’re narrating. The best thing is you don’t need to worry about more technicalities while creating it.

All you need to do is record your screencast along with the voiceover and publish it online.

Example: Tutorial videos by WPBeginner.com

WPBeginner.com is one of the best WordPress resource websites for WordPress beginners. Whether you’re a seasoned blogger or a WordPress developer, it teaches everything you need to know about WordPress. They create screencast video tutorials whenever they publish a blog post under the tutorials category.

Creating screencast videos:

• As the first step, install ScreenFlow or Camtasia Studio on your computer.
• You can either record the video while you’re creating the screencast or dub it later for better audio and integrate it with the video.
• Screencast software offers almost every feature you’ll need to create a screencast videos. However, if you’d like to edit it extensively, you can do it using Windows Movie Maker or Adobe Movie Editor.

4. Webcast

A webcast is the broadcast of recorded presentation or live streaming over the internet. With the advent of several media streaming technology, webcast has gained traction like never before.

Example: 2CreateaWebsite.com

2CreateaWebsite is an easy-to-follow website by Lisa Irby, where she teaches beginners how to get started with creating a website. On a regular basis she publishes webcast videos on her website and YouTube channel teaching about blogging and earning online.

Creating webcast videos:

• Get a video camera or a webcam and a microphone if you’d like to shoot your videos. If you’re looking to stream live videos, use any streaming video server like Broadcam.
• Once you recorded the video, use a video editor to make any edits on it and then upload it to your server.

5. Video Interview

Conducting video interviews with experts in your industry is a fabulous content marketing strategy. Publishing video interviews has a lot of benefits like it helps you gain more traffic and even backlinks from the interviewees’ websites.

Example: KatieFreiling.com

Katie Freiling is an internet marketer who regularly publishes interviews with top internet marketers on his blog.

Below are a few benefits of conducting video interview.

• Establish lasting relationship with experts
• Gain valuable advice and teach your audience
• Gain backlinks and shares from experts

Creating a video interview:

• Technically, creating a video interview is almost similar to creating a webcast or a webinar. Only the difference is that you don’t necessarily need to broadcast it live on your website.

6. Explainer videos

The purpose of creating and publishing an explainer video is to explain your prospects what your product or service is all about and why they ought to buy it.

Example: Crazy Egg’s explainer video

CrazyEgg is a heat map and scroll map tool that allows you to identify how your visitors engage with your website, so you can boost the conversion rate.

Adding an explainer video to their homepage has helped them increase the conversion rate by 64%.

Creating explainer videos:

• You can create explainer videos in many ways such as screencast, stop motion, 2d animation, whiteboard videos, etc.
• No matter which method you prefer to create an explainer video, make sure you have a stunning script. Before jumping in to write a script for the video, survey your visitors and let them tell you what makes them confused about your product and what makes them hesitant to buy your product. You may use a tool like Qualaroo to conduct an on-site survey.
• Once the script is ready, you can hire a video expert to create an explainer video for you.

7. Presentation

If you’re too shy to face a camera, creating a presentation video might be the right choice for you. All you need to do is creating PowerPoint slides and turn them into a video.

Example: Presentation videos by List25.com

List25 is a website that compiles lesser-known intriguing information on a variety of subjects and publishes them as a blog post and a video. They’ve more than a million subscribers on YouTube. Most of their videos are created using simple presentation slides and images.

Creating presentation videos:

• PowerPoint 2010 now allows you to save your presentation as a Windows Media Video (.wmv) file. It will play without a glitch. You can always convert the file into your preferred format later. While creating a video make sure you use the right images and multimedia files into it.

8. Vlogs

Vlog is a short term for video blogging. You can find thousands of popular vlogging channels on Youtube where people posts their daily adventures, travel series, tutorials and many more.

Example: GideonShalwick.com

Gideon Shalwick is a YouTube video marketing expert. GideonShalwick.com is his blog where he teaches people how to grow their business by video marketing.

Creating vlogs:

• As the first step, all you need to do is to pick up your camera and upload videos to your new YouTube channel. Aside from creating a YouTube channel, it is always recommended to create a WordPress video blog.
• Once you made a massive following, you can start monetizing your vlogs as per your preference.

9. Video testimonials

We all know that publishing video testimonials can help increasing the credibility and act as a social proof for your brand. Sadly, most people don’t know how to use them effectively.

If the testimonials you publish on your site aren’t aspiring your audience, chances are it may hurt your conversion rate.

Below tips will guide you if you’re looking to publish testimonials to increase the conversion.

• Avoid generic testimonials
• Be authentic and share the details of the person who submitted the testimonial for your product.

Example: GetResponse.com’s video testimonials

GetResponse is an easy to use email marketing tool that offers a variety of third-party service integration. They feature video testimonials from top marketing experts, which is a powerful social proof for their brand.

Creating video testimonials:

Creating a video testimonial is almost similar to creating a video interview. There are a few things you should consider before beginning recording your next video testimonials.

• If you are planning to publish more than one testimonial video, make sure you structure it in such a way that there is repetition on key brand elements on your video and new information in each video.
• Before you approach your customers for an endorsement, you’ve to know what you wanted to hear from them. Make sure you ask the right questions to the speakers, so you get what you need.

10. How-to tutorials

Creating a video tutorial is one of the best ways to create an engaging audience on your website. According to a report, 80% of visitors are more likely to watch videos whereas only 20% will actually read the full content. Blogs like WPBeginner.com publish video tutorials along with their blog posts.

Apart from creating an engaging community, if you upload and promote the videos on social media and sites like YouTube or Vimeo, it can attract more readers to your blog.

Example: How-to tutorials by Howcast.com

Howcast is one of the best video tutorial websites that publish videos on almost every topic. Aside from publishing the tutorials on their own website, they also publish it on their YouTube channel.

Creating video tutorials:

There are many ways to create how-to video tutorials like using screencast, webcast or using a video presentation. In case of Howcast.com, they publish videos on top of their individual blog posts, so users can easily decide whether they should watch video or read the content.

Which one is your favorite email marketing example? Share your thoughts and video marketing experience with us in the comments section.