What a great and close friend of mine but heard nasty rumors against him, well known to me that he is misunderstood. If you also try to have close proximity with him, the same idea also perpetuates in you that he is misunderstood. Inspite of many foes of him he is still helping to everyone.

Who is this friend of mine and who treats also you as his friend I call him by name as Online marketing. Whatever you may think of internet as friend or foe there are certain myths which has to be busted before bringing it to right track.

1. Misconception

There is one myth that it can be easily done part time without any effort. But not. Every work to make successful requires a lot of efforts so it is true in this case also. To make online business successful it requires efforts and require full time devotion in order to be successful and to make profits from our efforts.

2. Social Media

Another myth associated is that social media is not appropriate. This myth is perpetuated by the people who tried to make money online but not succeeded. Although media helps a lot to increase the business if its uses are in right terms and context.

• It always keep the brand the product fresh in the mind of the people and make them purchaser.
• If the product gives the best results it will increase the purchasers.
• As a result business will grow.

3. For Good Results Keep Posting the Same Contents

This method irritates the persons on Facebook and Tweet on. In order to get away with this keep changing ideas to make it make fantastic to people.

4. Online Marketing does not Work

This I have heard from many people that this marketing does not work. Have you ever heard the phrase “It’s not you, it’s me Well, maybe before you break up with online marketing, you need to think about it a little more… could it be that it’s you (and how you’re doing it), and not “online marketing” at fault?

5. If One Person is Fit in One Industry does not Mean that He Will Be Fit in Other Industry too

Head Hunting of one successful employee from one industry even if they are using online marketing will be successful in other industry also. Process of working in first industry might be completely different in second industry and may be not successful in late one.

6. Different Domain Names or Websites

It is a very big misconception that with different domain names you will be able to impress the public about your products. Even if you have made different websites and while you are not yet known for any one particular thing makes you look unprofessional. With different domain names Yahoo or Goggle will consider it as spam. In this condition it will be good to have two websites that should have blogs and social media profiles. As such it is a very big misconception to have different domain names and have different websites. This will do nothing and will incur extra expense.

7. Do Whatever it Takes to Build your List

There is no doubt that substantial option in a mailing list is a valuable marketing asset. Quality not Quantity that matters. Trading list by joint ventures partners or purchasing them from vendors hardly provides any qualified buyers interested in your services. Always ask your site visitor to join your mailing list and provide them something in return. Helpful report or knowledgeable audio is premium of this. Your premium should be directly related to the services you provide and also serve to increase your professional credibility.

8. Blog with the Matters which the Company is Doing

Many are of the view that it is better to blog about all the things which company is doing. This idea erupts in them as they think that by doing so their product’s familiarity will increase. But this is not so, as today’s customer is very well learned and know about each and every aspect of the stuff.

9. Myth Regarding Treating Mail Spam

Treating each and every mail as spam is not right. A mail is spam only if it is considered as spam. If a mail provides useful information it is liked and be readable by each and every one as such mails are of great value to them. If it is otherwise treating of mail as spam is beyond any doubt.

10. Make Money through Internet is Easy

One of the greatest myth is that making money through internet marketing is easy. But this is not so because making money requires a lot of efforts by the company. Company can make money through internet banking through following way:

• Company must win the confidence of the customer by selling them original and good quality product.
• Customers should be provided with full guarantee and warrantee of the product, whenever it appears to him that the product is not up to the mark and is defective.
• Company should provide full cooperation to the customer in removing all his doubts.
• Good and reliable benefit schemes is also to be launched by the company as this will bring more customers.

11. It is too Late to Start to Start Internet Business

Nothing is too late to start anything and it includes internet business too. With our efforts and try we can well flourish internet business. Day by day customers in internet marketing are increasing and in this scenario term ” it is too late to start internet business” does not hold to be true. Whenever it strikes to our mind that we have to start one business, collecting overall knowledge about that business, we can start that business with all our efforts and we will be successful too.

12. Shiny Object Syndrome

what happens that when we like any new marketing technology, we put too much emphasis on it, that sometime we lack common sense. It is rightly said that:

“Tactics without Strategies is the noise before defeat”

-Sun Tzu

One of the biggest mistakes many marketers make is to base their efforts strictly around tactics (tools) without following strategies. For online marketing success it is important to put a strong strategy in front and then to adopt tool. Tool should be effective to carry out that strategy. In other words to say that the tool must be in accordance with the strategy chosen. For instance LinkedIn social media site is a site for linking same line professionals. Do you really think a seller of cute, funny costumes for pets is going to find an engaged audience on Linkedln, certainly not.

13. All Contents Need to Do is Educate Your Reader

As so many marketing ideas, technologies and trends skyrocketed popularity in recent times. The content marketing idea is full of myths and misconceptions.

The conception that contents need educate your reader is true to much extent Your content needs to offer valuable information to your reader that will benefit him and help him solve a problem or reach a goal even if he never buys your product.

Like online marketing expert Jay Baer says, “…your awesome content – so inherently useful that customers would pay you for it.”

14. Email Marketing is Dead

It is effective tool for driving website traffic, generating sales and repeated sales. Today it is one of the most popular form of online communication, even being counted in spam. It has still manage to stay relevant by evolving new technology trends. In all of this purview email marketing is still extremely effective. If it is done correctly. It will result in increase sale and awareness about brands.

15. Marketing is Advertising

This is a myth and spread by the persons who do not know the difference between the two. Marketing and Advertising seem to be different terms to describe the same thing — getting a product or service sold. In actual fact, although they both contribute to the same end objective, they are distinct from each other and each has its own process. Understanding the difference between marketing and advertising will help you streamline your customer acquisition strategy.

Marketing refers to the process of preparing product for the marketplace. It involves understanding who your potential customers are and what they want to get from your product or service. Colors, logo and other design elements help to align the image of your product with the interests of your target audience. It is marketing that defines your brand and attracts the market share you want.

Advertising is the process of making your product and service known to the marketplace. It is essentially spreading the word about what your company has to offer. While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them the existence of that product.

16. Not to Take the Services of Website Designer

As the services of architect is necessary for making beautiful home, so in the same way services of talented web designer are necessary for making website, which will cover all the product range in which you want to do internet business or you are still doing. How your website is important for online business:

• Customers will to online and research products and companies before they make a purchase.
• It helps to you to establish credibility as a business.
• It gives the impression that company is bigger and more successful than it may actually be.

17. Only Younger Generation are Online

We should not be befooled with this expression. Today is the internet era and everyone has the knowledge of internet in upper society ,middle society and to some extent at lower society. Social media also plays an important role in spreading about the internet marketing.

18. You Can do it Completely on Your Own

You cannot do it individually. At time you’ll need the assistance of a freelancer to help generate content, proofread material or streamline your social media approach. Resist the urge to think you have to conquer everything without assistance

Online business plays a very important role in this era. Hard work Strong motivation and full dedication is the epitome to success. To be successful in this field above mentioned myths should not be considered and we have to move forward till we reach the top.