People feel a natural need to hook up and increase their relationships. There is an in-depth based need among human beings to share. Social interaction is imperative in culture and in trade. In this world of fragile relationships and difficult dealings, accessible and feasible techniques are needed so that we can communicate easily with one another and participate in interactive conversations. Social media is the use of digital (and often mobile) technologies and Internet-based applications for exchanging or creating conversation. In other words, it is media for social interaction.

Presently, social media is an integral part of modern society, and social networking is a big industry. Social media’s increasing influence on our daily lives has rapidly extended into the ways we get away. From planning a vacation with social media to posting reviews of our trips upon our return, there’s no denying social media’s impact on travel today.

Just as the online world has changed, the scene of people to buy music, arrange holidays, and research at vacations, has also changed the way of how they interact and gather socially. In this visually-rich infographic by MDG Advertising we can clearly see how more and more people are using social media and mobile technology throughout their vacations and with the use of public networking, individuals can exchange pictures and videos, share their thoughts at the weblogs, post their reviews about services, and participate in conversations organized by online boards.

Social media and social networking allow individuals to reach thousands of possibilities. With virtually instantaneous response time, hogging space and time has never been so possible. Just a click opens the door of possibilities and makes one realize that there are answers for just about every question. Therefore, social media is a blend of technology and social interaction for the co-creation of value.